«ZIMART» / posters

Concept

Zimart is a venue for winter performances. The «Behind the Scenes of winter» series utilizes the most important stage element — the curtain — to display festival information. Printing on both sides of the curtains demonstrates the festival’s dual function: providing entertainment for the audience and work for the artists. Thus, this typeface series serves as a dual message to the audience and the performers backstage.

Concept

The «Displacement» posters demonstrate the filling of space with text as the series develops. Similarly, the Zimart festival fills the entire information space as February approaches. The posters can be displayed together or individually.

Concept

The graphic series «Hand in Hand with Winter» uses layout and font to create the shape of a hand. The posters are displayed behind fogged or frosted glass in a public space. Viewers see the outline of a hand through the cloudy glass and are drawn into an interactive experience. By placing their hand on the glass, they can read the text and learn about the festival.

Concept

The animated Zimart poster series demonstrates the metaphor of artistic illumination. The viewer, looking at winter in a picture frame, is pierced by the rays of a blazing star. The animation demonstrates this mechanism.

Concept

The «Hibernation is cancelled» series plays with Stefan Sagmeister’s famous posters in his work «The Happy Film.» This homage will be read by a narrow target audience, specifically those within the context of contemporary provocative art. These people—creators, collectors, and enthusiasts—are the main target audience of the Zimart festival. For everyone else, the first, simpler metaphorical layer is relevant: hibernation is no longer possible because there’s now something to do in winter.

Concept

The «Ear-nosed» series focuses on interaction with the human sensory organs. The festival will satisfy the desire to see beauty, hear something new, and be amazed.