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The main color palette is the shade of blue associated with calm, trust, and depth of thought. Soft lines and pasting accents create a sense of ease and friendship, making Blimpe’s visual language clear and warm.
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- Audiences of employed professionals with little time will use Blympe because it provides personal advice adapted to their routine 2. An audience looking for simple and understandable steps for health will be interested in Blime because it structures the process and removes the unnecessary noise of information 3. An audience that can’t hold motivation will be attracted by Blime through a system of gamification and awards that turns VAW into an exciting game.
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