Первоначальный проект

Soda project  — это уникальный бренд лимонада, предлагающий необычные вкусы, вдохновленные воспоминаниями из детства. Каждая бутылка — это не просто напиток, а капсула мгновений, наполняющая повседневность яркими эмоциями.

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Ребрендинг, сделанный с помощью ИИ

В процессе создания проекта я использовала такие нейросети как: Qwen, Reve. Улучшала качество через сайт: X-Design.

Айдентика

Qwen /Promt: Generate a unique and catchy brand name for an unconventional lemonade. The name should be original and not already in use. Aim for brevity while ensuring it conveys a sense of refreshment and creativity.

Qwen /Promt: Develop a comprehensive brand concept for the lemonade brand "Lüm".

Lü m  — это не просто лимонад. Это современный ритуал освежения, созданный для тех, кто ищет чистоту вкуса, эстетику момента и лёгкое отклонение от обыденного. Мы переосмысливаем классический лимонад через призму минимализма, натуральности и неожиданных нот — чтобы каждый глоток был одновременно знакомым и удивительным.

Reve /Promt: Create a minimalist logo for the lemonade brand 'Lüm' on a black background. Incorporate circles to represent bubbles of lemonade within the design. The logo should convey a modern and refreshing aesthetic while remaining simple and easily recognizable.

Исходный размер 3508x2480

Через сайт WhatTheFont я определила шрифт, который нейросеть использовала для создания логотипа, и затем использовала его в проекте. Шрифт: Yudit JB

Reve / Promt: Generate a color palette for the Lüm brand. Через Adobe Color я определила цвета.

Исходный размер 1763x661

Reve /Promt: Generate paper materials for the lemonade brand Lüm and place them on a concrete table. Use the same style that was utilized in previous generations, ensuring a consistent look and feel that aligns with Lüm's brand identity.

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Reve /Promt: Generate A3 posters for the lemonade brand Lüm and display them in an outdoor minimalist environment. Ensure that you adhere to the style used in previous generations to maintain consistency with Lüm's brand identity.

Исходный размер 2720x1536

Reve /Promt: Generate posters featuring products from the Lüm brand and place them in an outdoor minimalist environment. Follow the style utilized in previous generations to ensure consistency with the brand's visual identity.

Исходный размер 2720x1536

Магазин

Reve /Promt: Generate a retail display window for a store. Arrange an unusual installation featuring shapes and cans that reflect the brand's signature style of Lüm. Incorporate the design elements and aesthetic used in previous generations to ensure consistency with Lüm's overall branding and identity.

Исходный размер 2720x1536

Reve /Promt: Generate the interior design of a lemonade store. Make it unconventional and create a bubbly atmosphere, incorporating lemonade cans that align with the brand's signature style of Lüm. Utilize the design elements and aesthetic that have been featured in previous generations to ensure consistency with Lüm's overall branding and identity.

Исходный размер 3406x1923

Reve /Promt: Generate a matte black refrigerator in a unique bubbly shape for the brand in the signature style of Lüm. The design should reflect the brand's identity and be visually striking. Incorporate the design elements and aesthetic style used in previous generations to ensure consistency with Lüm's overall branding.

Исходный размер 2720x1536

Продукт

Reve /Promt: Generate three standing cans of lemonade, each featuring a unique design for the brand 'Lüm'. Utilize the minimalist style that has been consistently employed in previous designs, incorporating elements such as a black-and-white color scheme and circular graphics. Ensure that while each can has its distinct design, they all maintain a cohesive visual identity that reflects the brand.

Исходный размер 4961x3508