ЯР

Проект, который я взяла за основу ребрендинга был посвящен декоративной косметике, вдохновлённой богатством мифологии республики Марий Эл.

Переосмысливая старый проект, я решила создать бренд деревянных игрушек "Яр". Все продукты созданы из деревьев, выращенных в сердце республики Марий Эл. Это не просто игрушки, а живые истории о священных животных, героях и природных духах, которые учат детей уважать природу и ценить культурное наследие.

Я сгенерировала в Chat GPT название нового бренда /промпт: come up with 20 possible names for the new brand of wooden toys. All products are created from trees grown in the heart of the Mari El Republic. These are not just toys, but living stories about sacred animals, heroes and nature spirits that teach children to respect nature and appreciate cultural heritage.

Сгенерировала логотип в Recraft в режиме Line & Fill / промпт: a minimalistic vector logo for company named “ЯР WOOD TOYS” on while background. Match the letters together

С помощью сайта My Fonts янашла самый близкий к логотипу вариант шрифта (Fugue)

Цвета были выведены с помощью Adobe Color

Recraft / Hard flash / Промпт: A young child, approximately three to four years old, stands to the left of the image, leaning against a white corner wall. The child has blonde hair styled in a small bun and wears a cozy, light-colored sweater paired with baggy blue jeans. They hold a red cup up to their mouth, suggesting they are taking a sip. The child’s expression is neutral, with their gaze directed ahead, adding to a sense of innocence. The flooring is wooden, showcasing a herringbone pattern, while in the background, a green curtain drapes gently, creating a warm, homey atmosphere. A beige couch is partially visible on the right side. The overall lighting is soft, giving a nostalgic vibe, as if the scene captures a candid moment in a cozy living room setting. The perspective is slightly raised, offering a close-up view of the child, emphasizing their small stature in contrast to the surroundings.

Recraft / Hard flash / Промпт: A person, likely a young adult, is holding a small, red, rectangular purse. A small, white teddy bear is nestled within the purse. The person is wearing a light gray, cable-knit sweater. The purse has a simple, dark-colored strap. The image's setting appears to be an indoor or outdoor space with a muted, beige backdrop. Some green plants, likely shrubs or small trees, are visible in the foreground, creating a natural element in the composition. The person is holding the bag near their waist/hips, and the person's upper body is centered in the image. Their gaze is slightly downward, directing attention to the bag. The colors are muted, with shades of muted gray, pink, and beige. The light appears diffused and ambient, creating a soft, non-harsh atmosphere. The style is casual and perhaps slightly vintage or indie fashion. The composition is simple but impactful, emphasizing the object (the purse) within the image. The perspective is slightly above the midsection of the person holding the purse. The logo "RP WOOD TOYS" is visible in the bottom left corner of the image.

Recraft / Hard flash / Промпт: A large, blank, rectangular billboard stands in a forest clearing. The billboard is centered in the image, positioned between patches of yellow wildflowers and lush green trees. The billboard is a light beige color and has a dark gray metal frame. The trees and undergrowth are various shades of green, with patches of bright yellow wildflowers. Sunlight filters through the trees, casting dappled light on the forest floor. The perspective is from a slightly low angle, looking up at the billboard. The overall mood is serene and natural, with a focus on the empty billboard as the central element in the scene. The composition is straightforward and balanced, with the billboard as a focal point against the natural backdrop. The image uses natural lighting and soft color tones.

Recraft / Hard flash / Промпт: A black vinyl record, nestled within a dark olive-green fabric sleeve, sits atop a light olive-green cardboard-like platter. The record is positioned centrally within the frame, slightly angled toward the viewer. The fabric sleeve, patterned with a muted floral design featuring off-white flowers with darker centers, drapes over the record and platter. Beneath the sleeve, a pale blush pink tablecloth with a subtle floral pattern is visible. Soft, diffused lighting illuminates the scene, casting no harsh shadows and creating a muted mood evocative of a vintage or retro aesthetic. The overall color palette is subdued, with the dominant colors being dark green, black, and pink. The perspective is directly above the record, showcasing the arrangement on the surface. The composition is simple, focusing the viewer's attention on the record.