О проекте
LevelUp — это нишевое медиа и карьерная платформа, объединяющая кандидатов, HR-специалистов и карьерных консультантов вокруг практики: реальных кейсов найма, симуляторов интервью с AI-фидбэком и карьерных треков по профессиям (PM, Analyst, Dev и др.)
Ссылка на проект: https://hsedesign.ru/project/d0b401d82b5d4b0c9e8771cecc79ccc4
Продукт
Level Up работает как медиа о карьерных возможностях, с фокусом на обзоры HR-рынка, тренды в найме, лучшие практики и интервью с экспертами. Это создаёт регулярный поток пользователей через информационные материалы и профессиональные обсуждения.
Целевая аудитория
B2C: кандидаты на работу (студенты, специалисты, переходящие в новые профессии), которые нуждаются в подготовке к собеседованиям и карьерному развитию.
B2B: HR-специалисты, компании, которые ищут решение для оценки и подготовки кандидатов, образовательные платформы, предлагающие курсы по карьерному росту.
Айдентика
Шрифт подобран в https://www.whatfontis.com/
Цветовая палитра создана в https://color.adobe.com/ru/
Офис компании
Промо-материалы
Команда
AI — ресурсы
GPT Image generator - https://chatgpt.com/
Crea Ai - https://www.krea.ai/app
Ideogram - https://ideogram.ai/t/explore
Leonardo Ai - https://leonardo.ai/
Промты:
Логотип:
Create a clean, modern illustration in a warm, creamy color palette similar to the attached reference image.Scene: a vertical poster-style composition. At the top of the image, place a large heading “LevelUp” in a bold, rounded sans-serif font, with the last letter or part of the word stylized as an upward arrow to suggest growth and progress. The text should be centered and take up the upper part of the canvas, on a light, milky background.
In the lower part of the image, show a young woman standing next to a large presentation board on a wooden easel. She is in three-quarter view, slightly turned toward the board. One hand is on her hip, the other hand is raised and pointing to one of the charts on the board, as if she is confidently presenting analytics and results. She has medium-length dark hair, styled in soft waves, and a calm, focused expression.
Her outfit is smart casual: a fitted dark top tucked into high-waisted warm brown trousers, and simple black heels. The colors of her clothes should harmonize with the warm browns and neutrals of the overall palette.
On the presentation board, draw multiple data blocks in a tidy grid: bar charts, pie charts, line graphs and small infographic panels, all in warm shades of beige, brown and muted orange, matching the brand colors from the reference. The charts should look clear and structured but do not need to contain readable text.
To the left of the woman, place a potted plant with large stylized leaves in matching neutral tones. To the right, add a simple desk or side table with a closed laptop, a glass with pencils and a mug or jug, all rendered in the same minimal flat style.
Use a flat or semi-flat illustration style with soft shadows, smooth shapes and clear outlines. The background stays light and uncluttered, with plenty of negative space around the main elements, giving a clean, modern startup look. Vertical composition, high resolution, suitable for a presentation cover or poster.
Носитель ноутбук:
Create a photorealistic image of a laptop on a clean desk, showing the “Levelup” web platform on the screen.The laptop is open and viewed at a slight angle, so both the keyboard and the screen are visible. On the screen, display a Levelup dashboard: the logo in the top corner and simple interface sections such as “Career Tracks”, “AI Interview Simulator”, and “HR Cases”. The layout should look like a real web app: sidebar navigation, main content cards, charts and small icons, all designed in a clean, minimalist style consistent with the Levelup brand.
Place the laptop on a tidy desk in a warm, modern environment that matches the soft, creamy color palette of the Levelup references: light wood surface, neutral accessories like a notebook, coffee cup, pen and maybe a small plant. Background can be slightly blurred but still suggest a cozy office or home office setting.
Use soft natural or studio lighting to create gentle shadows and realistic reflections on the laptop screen and body. The overall mood is professional, welcoming and focused on productivity, ideal for a promotional banner showing the desktop experience of Levelup. Horizontal composition, high resolution.
Носитель телефон:
Create a photorealistic studio-style image of a modern smartphone displaying the “Levelup” mobile app interface.Place the phone in the center or slightly off-center on a soft, creamy background that matches the warm, milky color palette of the Levelup brand reference. On the screen, show the Levelup app home or onboarding screen: the Levelup logo at the top, a short headline area like “Time to level up your career”, and simple UI blocks suggesting career tracks and AI interview tools. The interface should look clean, minimal and modern, with rounded cards and plenty of white space.
Surround the phone with a few subtle props that fit the brand mood: a notebook, a pen, maybe wireless earbuds or glasses, all in neutral, warm tones inspired by the reference image. Lighting is soft and even, with realistic reflections on the phone screen and edges, like a professional product shot. The overall atmosphere is warm, premium and tech-forward, suitable for use as a banner or app promo visual. Horizontal composition, high resolution.
B2C:
Create a photorealistic image of a young female student sitting at a table in a bright modern building with large glass windows and indoor plants in the background. She is wearing big over-ear headphones, a white T-shirt with a dark knitted vest, loose jeans and sneakers, and she is sitting cross-legged on the chair, smiling and focused on a laptop in front of her. On the table there is an open notebook with colourful markers and pens, a coffee cup and a phone, all slightly scattered as if she is studying or attending an online class. The lighting is soft natural daylight, colors are warm and calm, and the overall mood is relaxed, productive and youthful.B2B:
Create a photorealistic editorial-style image of a young professional woman standing behind a wooden desk in an elegant classic office with dark wood paneled walls and bookshelves in the background. She has dark hair pulled back in a low style and is wearing a light beige tailored blazer over a white top, with high-waisted cream trousers and a black belt. She is looking down at an open document on the desk, turning a page with one hand while the other rests near a pen and notebook. On the desk there is a glass with tea, a teapot and an ornate vintage brass lamp with a white glass shade, as well as a vase of pale roses on the side. The lighting is warm and soft, creating gentle shadows and a sophisticated, calm atmosphere.Мерч 1:
Create a flat-lay concept of small “Levelup” branded office items, using the same color palette and style as the attached brand reference.On a creamy, softly lit background, arrange: – Two or three ceramic mugs with the Levelup logo and simple bar/arrow graphics. – A set of round and rectangular laptop stickers featuring the logo and abstract brand shapes. – A few branded pens or pencils in matching colors. – A small stack of sticky notes or a notepad with a subtle Levelup mark.
Everything should follow the same warm, creamy, neutral color mood seen in the reference, with a balanced mix of light background and slightly darker accents. The layout must feel tidy, minimal and aesthetically pleasing, with soft shadows and a modern startup vibe. No other logos besides Levelup. Horizontal composition, high resolution.
Мерч 2:
Create a studio-style mockup of “Levelup” branded merch, using the same soft, creamy, warm color palette as the attached reference.Scene: a clean studio background in creamy tones. Arrange: – A canvas tote bag hanging or lying flat, with the Levelup logo and a simple geometric pattern of bars and arrows. – A folded hoodie with a small Levelup logo on the chest and a larger abstract version of the brand graphics on the back area. – A t-shirt, either folded or on a hanger, with a very minimal version of the logo or a short text element like “Level up your career” in the brand style.
All textiles should be in neutral, warm, muted tones matching the brand palette; the prints and graphics should use the same colors and logo style as the Levelup reference. The lighting is soft and even, with gentle shadows, giving a premium, modern startup merchandise feel. Horizontal composition, high resolution.
