SAM LAB

SAM LAB — это лаборатория независимых изданий. Пространство, где можно напечатать, испортить, передумать, переклеить, переплести и всё равно назвать это своим.

В данном пространстве создают свои зины в коворкинге, оснащенным всем нужным для печати и верстки. Также тут можно отдохнуть или сходить на лекцию от разных творцов! Кроме того, все свои работы не стесняйтесь отдать на продажу в местный магазин либо знакомьтесь с творениями других авторов.

Айдентика строилась на 3 принципах: • индустриальность; • креативность; • дерзость.

Поэтому в проекте была использована яркая палитра, отсылающая на цвета ризографии, а также она контрастирует на фоне строгого кирпичного окружения.

Палитра была определена на основе постеров "SAM LAB" при помощи Adobe Color, а шрифт - WhatTheFont.

Промт для создания логотипа: "Сделай строгий логотип, отсылающий к эстетике печати. Название бренда: SAM LAB".

Промт мокапа: "Mockup of square sign, the sign is on the wall of some industrial bulding".

Experimental poster titled “PRINT = EXPERIMENT” for a creative zine coworking space. Industrial and DIY design inspired by riso printing — hands working with paper, riso printer textures, overlapping ink layers, printing marks and crop lines. Vibrant riso color palette: magenta, lime, deep blue, dusty pink, and soft beige. Grungy textures, dynamic composition, typographic focus, experimental layout with visible halftones and misalignment. Style: riso print aesthetic, print-lab vibe, bold and energetic

Poster titled “MAKE. SHARE. PRINT.” representing community and collaboration in a creative zine coworking space. People working at tables, sharing zines, cutting and printing, surrounded by posters and art. Layout inspired by editorial magazine design with overlapping blocks of color and text. Warm and inclusive atmosphere, industrial loft interior. Color palette: magenta, lime, blue, dusty pink, beige, with accents of turquoise and orange. Style: editorial graphic poster, print culture aesthetic, lively and human-centered.

Minimalist manifesto poster titled “ZINES NEVER DIE” or “САМИЗДАТ ЖИВ”. Focus on bold typography and composition — mix of clean layout and riso print imperfections. Background in deep blue, accents in magenta and pink, minimal graphic elements like paper sheets, crop marks, ink dots. Strong message about independent publishing culture. Style: industrial-minimalist poster, riso print texture, conceptual and graphic.

Mockup of three posters on brick wall.

Clean, minimalist poster mockup — a blank, textured poster on a wall with subtle industrial aesthetics.

Dynamic poster mockup — a blank, textured poster placed in an urban or public space, such as a modern typography studio or an art gallery with industrial elements.

Creative coworking studio for independent zine making, located in an old loft building with brick walls and large industrial windows. Inside — tables with cutting tools, paper stacks, Riso printers, and collage materials. The design reflects DIY and self-publishing culture. Color palette inspired by bright riso inks: magenta, lime, blue, dusty pink, and soft beige. Lighting is warm and diffused, with hanging lamps and scattered paper textures. The atmosphere feels experimental, artistic, slightly chaotic but inspiring. Include creative people working, posters and test prints on the walls, a mix of analog and digital tools, wooden and metal furniture, concrete floor. Style: cozy industrial loft, artistic, editorial design aesthetic, riso-print lab mood, photography-level realism.

Vibrant community lounge and small stage area inside a creative zine coworking space. Located in a vintage loft with exposed brick, old wooden beams, and colorful furniture. The space is filled with posters, printed zines, plants, and string lights. Color palette inspired by bright riso and print inks — magenta, lime, blue, dusty pink, soft beige — plus extra accents of turquoise, orange, and violet for a playful atmosphere. Soft sofas, vintage chairs, a small stage with microphone and projector for talks and music sessions, bookshelves full of indie zines. Lighting is warm, ambient, cozy, with fairy lights and floor lamps. The mood is artistic, inclusive, slightly bohemian — a space for collaboration, relaxation, and creative performance. Style: cozy industrial loft, vibrant creative hub, editorial photo aesthetic, cinematic lighting.